Thumb 720x480 20190902191414

High Performance Paper Punching Technology

Even in this paperless age, [paper] is a material which is a neccessity in our daily lives.
We met up with some craftmen who continue to pursue papercraft in down town Tokyo. These workers, who speak of paper as a living entity, create a variety of works ranging from everyday goods to extra-ordinary speciality works using the three techniques of punching, embossing, and cutting. It is common for professional creators to ask for their help and expertise in papercrafts. What sorts of product plans can you come up with which make the most of these skills?

64 design
Nov 04,2019 Deadline
  • 募集開始 Sep 02,2019
  • 募集終了 Nov 04,2019
  • 結果発表 Feb 13,2020

Tokyo, Sumida-ku. Known for being a lively town of craftmen since the 17th century, it has identfied it's self as a regional brand, and continues to keep up the craftswork to this day.

Tohoku Paper Industries was founded in 1932. The company is renowned for its high precision punching technology, and is well known for taking commissions from creators and designers, happy to take on the most challenging of requests.

◼︎ What is [Punching Technology]...

Punching is a forming process that uses a punch press to force a tool, called a punch through a material such as paper, to create holes and other patterns by shearing. There is considerable design freedom with the punch and so many shapes can be punched.

Using this process, a variety of techniques such as punching, embossing, and cutting can be performed.

■ Machine Used: Punching Machine 

Touhoku Paper Industries' punching machine has been in operation since 1958, playing a vital role in the company.

It has a fine cutting edge unlike other machines used in mass production, allowing the craftsmen to work with individual sheets of paper as if they were conversing with the punching machine.


<Types of Punch>

1) Wooden Punch (Thompson Punch)

Grooves are carved into a wooden board, into which metal blades are inserted. The punch cost is relatively low, making this suitable for large batches.


2) Acid Etched Metal Punch

Grooves are etched into a metal surface using metal acid etching to produce a punch. Compared to the wooden punch, an acid etched punch can be made smaller in size and is capable of improved detail.


■ Properties of [Punching Technology]

① Punching: The punching tool presses the punch into a workpiece to punch holes and patterns into (big punch)

<Examples of Applicable Materials (thickness)>

  • Paper (less than 5 mm thick)
  • PET, PP, PVC, Wood (less than 3 mm thick)
  • Aluminiuum (less than 0.5 mm thick)
  • Leather (less than 10 mm thick)
  • Urethane (less than 20 mm thick)

② Embossing and Debossing: Creating raised and reccessed relief images by pressing the material.

An embossed pattern is raised against the background, while a debossed pattern is sunken into the surface of the material.

It is possible to emboss or deboss the material by approximately ±0.3 mm.

<Examples of Appicable Materials (thickness)>

  • Paper (less than 5 mm thick)
  • Wood (less than 3 mm thick)
  • Aluminiuum (less than 0.5 mm thick)
  • Leather (less than 10 mm thick)

③ Cutting: A process where the punch creates incisions into the paper

◼︎ Half Cut: A half cut can be cut into thicker materials to make it easier to bend and fold them.

<Examples of Applicable Materials>

  • Paper
  • PET, PP (less than 1 mm thick)

◼︎ Perforation: A process where holes spaced at regular intervals are created. This makes it easy to tear the material along a line of perforations, as used in tickets.

<Examples of Applicable Materials (thickness)> 

  • Paper, PET, PP, Leather (less than 0.5 mm thick)
  • Urethane (less than 20 mm thick)

◼︎ Zippers: A process where parallel holes spaced at regular intervals are created. This makes is possible to make pull tabs which make iit easy to open boxes, like the pull tabs found on paper confectionery boxes.

<Examples of Applicable Materials>

  • Paper, Leather (less than 0.5 mm thick)


◼︎ Products Created by Touhoku Paper Industries Co,. Ltd.

◼︎ Craftsmen's Comments

In recent years our company has been receiving more and more complex requests from our clients and customers. We fell that it is important that we focus on 'individuality' to meet the needs of this generation.

There are people who say "I want the end product to have this exact shape!", and it is our duty to empathise with the customer and put all of our effort into making what they dream of.

We take care in bringing out the hidden meaning behind design concepts, doing our best to work with designers to create a variety of novel goods together, using our sophisticated punching technology.

We are very much looking forward to receiving your product plans!

■ Thoughts on Submitting Product Plans

I am eagerly awaiting your product planning submissions (product concepts + designs) which make the most of our [Glass Forming Techniques]!

We are also happy to accept either product designs or concepts alone.

<Product Concepts> 

  • For whom?
  • To meet what needs?
  • What kind of value does it hold?

<Product Design>

  • Product size and features
    * Approximate size: something that can be held in your hands
  • Naming, packaging
  • Give details on what differentiates your concept from existing products etc


Evaluation Criteria from Executive Board 

  • The concept must clearly be a novel, fresh product
  • It must make the most of the craftsmen's unique skills and techniques
  • It ought to enrich the lives of the people who use it
  • It should be appropriate for dispatching to the world
  • It must follow the brand statement issued by Tokyu Hands
    * Brand statement can be viewed here

Tokyu Hands Product Categories

We would like to ask for product plans to fit into one of the following categories.

  • Interior: furniture, lighting, storage etc
  • Housewear: kitchen, dishes, bathroom and toiletries, cleaning supplies etc.
  • Hobbycraft: handicrafts, crafts, models, gardening supplies etc
  • Outdoors: camping equipment, sports equipment, weather equipment, vehicles etc
  • Bags & Travel: bags, suitcases, travel goods etc
  • Health & Beauty: health products, costmetic goods etc
  • Variety: gaming, party goods, mobile goods etc
  • Stationery: stationery, albums, office supplies, design equpment etc
  • Tools & Materials: tools, disaster prevention goods etc

◼︎ The Process of Commercialisation

The product concept / design submission deadline is [November 4th 2019].

Evaluation results are expected to be announced between mid December and mid January.

After prototype production, we will sell the product at Tokyu Hands shops and online shopping website, targeting all customers including inbound visitors.

If you have any questions, please post them in the comments section. We are very much looking forward to your participation!

Tokyu Hands and TRINUS have collaborated in product development and sales to deliver this open product development competition. The following prizes will be presented to creators who's product plans are chosen for adoption.


  • Prize money of up to ¥200,000 upon adoption of your product proposal
  • The opportunity to participate in prototype development (optional)
  • Sales royalty of 3% if your product succesfully makes it to market


  • There is a possibility that several products may be adopted.
  • If the product concepts and designs are adopted in their entirety, a maximum of ¥200,000 prize money and a maximum sales royalty value of 3% will be awarded. However, if a part of your concept is adopted, the prize money and royalty will be proportional to the contribution of the idea in the final product.
  • The sales royalty can be awarded for a period of up to five years
  • The sales royalty is calculated based on the wholesale price of the product. As the amount of royalty money awarded is dependent on the sales of the product, we cannot promise any specific value.
  • We cannot promise that the product will be commercialised and make it to market, even if it is adopted in this competition.


How to apply 

  • You must submit more than one image. Please provide a title and description for your product plan.
  • Please submit the images in JPG, PNG, or GIF file fomat.
  • You have freedom on how you wish to present your submission. Examples include product plan reports, idea plans, idea sketches, CG renders, drawings, photos of prototypes etc.
  • Each image submitted must be no more than 16MB in size.
  • Images will be resized to [720x480px] when published.
  • A maximum of 6 files may be submitted


Marking Criteria 

  • The product concept must demonstrate high demand on the [Want it!] page, receiving support from many users.
  • The product concept must receive high levels of praise from the executive office (including buyers at Tokyu Hands)
  • The product concept must follow the application guidelines and be feasible to manufacture
  • The product concept must not be too complicated such that it can be manufactured and sold at a reasonable price.

※Please read the terms and conditions for further detail


Please Login to leave a comment.

  • take-matsu
    スパムとして報告する take-matsu ご質問させていただきます。
    スパムとして報告する TRINUS ご質問ありがとうございます。

  • t.1410
    スパムとして報告する t.1410 お尋ねします。打ち抜き加工で製作出来る製品のアイデアを所有している者です。この製品は現在特許出願中です。そこでお尋ねしたいのですが注意事項の中のロイヤリティ契約が5年間とありますが特許権は20年間ですが5年間と言うのが理解できないのですがこの点についてお尋ねします。この製品はロングライフデザインを目指して開発したものです。
    スパムとして報告する TRINUS 貴重なコメントを頂きましてありがとうございます。


This website uses cookies

Cookies are used for statistical purposes. There are also cookies which are accessible to third party services. Please click the [OK] button to accept the use of cookies.


The terms and conditions of this agreement are detailed in this document:

What are Cookies?

Cookies are small data files sent from a website and stored on the user’s computer, tablet or mobile phone. Cookies do not contain malware, viruses or other harmful programs.

How and why webpages use cookies

Cookies are necessary for websites to function. The usage of cookies allows websites to check your history, and use this information to tailor the contents of the website to meet your needs and interests. For example, cookies store information such as what items have been added to the shopping basket, whether the you have visited the website in the past, whether you are logged in, what language and currency you wish to be displayed. Cookies are also used to target the adverts you see on our website to things you might be interested in. To put it simply, cookies are used to tailor what you see on the website to be relevant to you.

How long will cookies be stored for?

The length of time cookies are stored on your device depends on the cookie. The duration for which cookies are stored is based on when you last visited the website. When the cookie’s duration is up, it will automatically be deleted from your device.

How to disable or delete cookies

You can disable cookies on your computer, tablet or mobile phone at any time by going into your browser settings. The way you access the cookie settings will be different depending on the web browser you use. Note that disabling cookies from a website may preventing you from using certain features which require your preferences to be recorded.

This browser addon allows you to prevent your data being used by Google Analytics.

This website allows you to block advertising network cookies which share information across multiple networks.

Deleting cookies

It is possible to delete cookies that you have approved in the past. If you are using the latest version of any internet browser, you can use the following keyboard shortcut to go to your cookie settings: Ctrl + Shift + Delete If the keyboard short cut does not work or if you are using an Apple Mac, please check what browser you are using and click on the appropriate link from the options presented below:

Note: If you use several internet browsers, it will be necessary for you to delete the cookies from each of your browsers.

Do you have any other questions?

If you have any questions on the above information or on how your personal data is processed, please do not hesitate to contact us at