Q1:Is it better to design something that's for human to use?
A:Because it is a stage of possibility, it is not necessary to narrow down your ideas.
Q2:Do you decide on the category of commercialization by whether the design is easy to produce or not? How do you think about the segmentation of the target customers?
A:The business domain of Sapporo Holdings Ltd. now contains "alcohol, food, and drink", of course if you construct your design within the domain, the commercialization might be easier. However, this time we would like to collect various interesting ideas from designers instead of narrowing down to that. There are no restrictions such as BtoB and toC.
Q3:Although it is said that it has an effect of suppressing allergic reactions, is it also compatible with house dust and children's allergies in addition to pollen?
A:The effects on allergic reactions besides pollen have not been confirmed yet.
Q4:Can you feel a refreshing feeling on your skin, for example by applying hop to lotion for symptoms such as itching of the skin by pollen, itching eyes, etc?
A:The effect when applied to the skin is not confirmed.
Q5:Is hops water extract technology unique to Sapporo Holdings Ltd.?
A:Sapporo Holdings Ltd. has not patented the extraction technology, but have patented the four functions.
Q6:Is it possible to combine hop with patents such as lactobacillus that Sapporo possesses?
A:Although it is possible to combine the 2 technologies for product development, but this may not be easy to propose in our organization.
Q7:Is it possible to specify a certain flavor of it?
A:It is possible to change the taste by adding a flavor.
Q8:After extraction, at which temperature will it be effective?
A:Below 20 degrees Celsius.
Q9:Does the efficacy disappear as the temperature at extraction rises?
A:As for the effect on allergy, it has been confirmed that the effect decreases as the extraction temperature rises.
Q10:After extraction, does it become useless if not combined with water? For example, milk?
A:The effect of those extracted with solvents other than water has not been confirmed. However, it is possible to mix water extract with milk, etc.
Q11:How much to consume / does it cost to soothe the hay fever symptoms?
A:In terms of cost, please think that it can be commercialized as drinking waters. In addition, we confirmed that we relieved symptom of hay fever, but did not confirm about complete cure.
Q12:Will the effect change depending on the type of hop?
A:The effect varies depending on the type of hop.
There are two types of hop water extract, liquid and powder.
Q13:How is the firing method done? Is the extracted material liquid?
A:Powdering is performed by spray drying, but there is no particular specification on the method of powdering.
Q14:For development, do you recommend to use in beverages or as powders? Powders are better?
A:Either is OK.
Q15:What is the taste of hop water extract?
A:The composition of the taste is mainly bitter and the aroma has a citrus aroma.